Any tips for a media associate trying to get into the creative account management space? I have a second round interview at a mid sized b2b firm but don't find the work they do interesting. Take it?

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if you're in you're mid 20's just get int the 🚪. Be a little more critical about your work if late 20s. Is the issue the type of work? Or the quality?

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Type of work mostly, everything I do is qualitative and numbers driven, not ideas...No work can be done that is exemplary because of my inner talent or mind.
The amount of time I've heard the client ask for "turn-key" programs makes me want to vomit

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Caring about the quality of the work is a good start. That said, if you get this you should seriously consider it - better to get a foot in the door now as Grey 1 said than get too pigeonholed on the media side if that's not what you want to continue doing.

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Agree with Grey1 - good to get your foot in the door. That said, b2b is very different from b2c side and can be tough to transition out of if you decide it's not for you.

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Thanks guys

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