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Thought I'd share another leadership opportunity, this time for industry leaders in the Tech & Digital sector. Would love to connect with anyone who is a senior leader (MD / SVP) with deep experience in this sector alongside leadership experience in a TA / Growth or Client Relationship environment. Amazing opportunity to further establish and grow our presence with global leaders in Tech.
https://www.weareams.com/careers/job-search/job/?id=15575
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Don’t be overwhelmed by these complicated and downer responses. It’s possible and lucrative. You can give a client what they want for cheap. And in turn you can make lots more than if you worked on this hypothetical account through a traditional agency model.
Getting laid off and the market is tough, looking for other avenues. I have a background in art history, want to pitch a group of museums who I have some connections at to either (1) get hired directly or (2) recruit as a possible client for future agencies, then approach agencies with the bonus that I'll bring them a client.
I know the org is struggling with comms and have a dismal internal staff doing basic social media and fliers. My friend working in accounting there said they have a ton of cash and subsidies but haven't made any thought or effort to do anything beyond post on social media.
Maybe this is a ridiculous idea, but with infinite free time right now it's worth a shot.
Any advice?
Chief
From my experience, museums get work from agency pro-bono, as a tax deducting thing.
Some of the largest ones (moma, met) might get a big paid campaign or rebrand once in a while but I doubt that is a lot of money that would justify hiring you.
If you want to pitch them I'd suggest partnering up with a designer/content producer and do the work yourself. There might be some money there that could be good for you but not enough to pay for an agency fee.
It would be mostly writing for brochures, getting posters for new exhibitions (which for me as a designer is a cool AF project) and some social content.
Ok so I have been around a long time and have heard this idea a million times. You think you’ve found a market and think you have the skills to help that market. Great! But then the hard part kicks in: their internal budgets and systems and politics, and then your actual ability to offer full service or any service, really.
Layer on that you are an unknown entity, that they may have legal or insurance concerns or other restrictions because or their public ownership or private donor stream or whatever.
You would have to understand if they hire freelancers, or if not, if they even want a creative department. Or if they like what they have now. Then, if they are open to change and have a way to pay for that change, you’d have to convince them that it’s you they want. What specifically can you sell them and why do they want it? What will it cost them and how will it benefit them. What comms do they do yearly and how would you make them better and what would you add or subtract?
Figuring all that out is a lot of work- and may be impossible without access to their info.
And who even has the power to make that decision and is the current comms team that persons niece?
That all said, go to a fundraiser for them and chat up the people. Try to set up a meeting, but first understand what you want to sell them. It can’t be too open. It has to be “I’m looking for a job” or “I freelance consult for companies that need X.”
Well, if not the museums, the approach of trying to pitch a brand to work for them directly or recruit them to an agency is what I'd like to do. The museums is my number one target since it's somewhere I'd actually like to work for, but if that doesn't turn out, there's other brands I'd like to do this for
They actually publish all that information you mentioned in annual reports. I built an entire deck using their last two annual reports on their existing strategy, budget, campaigns, tone of voice, etc. pitching how i would change things and what they should do on social, PR, creative ideas, and added strategy slides, media, content calendars, market insights, etc. 50+ pages of building an entire brand from what they already have, what works, and what doesnt, and with resources they already have available. like im really trying to put together something legit
I’ve heard of this happening once, but the client was American Airlines instead of a museum. Turns out its easy to get a job if you can bring the AA account with you.