{ "media_type": "text", "post_content": "Are sign on bonuses a thing in advertising? Been interviewing in-house and almost everyone brings them up. Never thought to ask for one from an agency. For reference I’m an ACD (if title has anything to do with it.)", "post_id": "61a5ef3df32761002c8c8b13", "reply_count": 11, "vote_count": 5, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Are sign on bonuses a thing in advertising? Been interviewing in-house and almost everyone brings them up. Never thought to ask for one from an agency. For reference I’m an ACD (if title has anything to do with it.)

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Yes! They are a great way to close a gap when salary negotiations don’t reach what you’d like. “Can you make up the difference in a signing bonus?” Very common.

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Yes, still a thing and taxed at a much higher rate than regular income. I say this not to discourage you from asking for one but to consider how much you’ll actually get in the end.

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It seems like it’s being taxed at a higher rate because the automated withholding makes the assumption that you’ll be getting that amount every paycheck rather than just once, so it withholds an amount that’s appropriate for a much higher income. You’ll get a refund when you file your taxes.

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Yes! Especially right now.

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Always ask for more in any shape or form. It’s the only way to get ahead.

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Yes, but more often at independent shops vs holding company agencies

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Here’s the way I would look at it: There is no harm in asking, especially if you are leaving something on the table with your previous company, like profit participation or a big bonus or some thing else when you leave. or of course if you have some leverage, but it’s definitely a market force thing not an industry standard.

Yes, but they’re usually only presented during the offer. It’s a good place to get compensated if you’re joining a team too late to be up for promotion that year (I joined an agency in August and the cutoff for promotion eligibility was June, so I negotiated for a signing bonus).

Not really a thing when it comes to agencies. Though, the relocation package is a sort of sign-on bonus, I guess. I suspect we will soon see agencies have sign-on bonuses since they're having such a hard time staffing right now.

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