Beyond portfolios, how can you tell whether a junior creative will be good or not? Hard to evaluate in an interview if they’re a diva / lazy / have stolen work

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Throw them in a lake. If they sink, they’re a good creative. If they float, they’re a witch.

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Cd 1 - nothing against this but if this was how i was interviewed, I’d never have gotten a job. Not everyone works fast and effectively. I personally need to shit out 100 different lines before i strike one gold if at all. Interviews like that are great for finding the david lubars and drogas of the world but it does nothing to find potential. Don’t interview for those that are already great. Interview to find people that may not be great now but could be great one day.

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From a copywriter standpoint, I don’t think it’s wrong to ask someone to give me 5 headlines for a specific brief. And leave them alone for 15 minutes. HR disagrees. But this was always my ideal scenario as an interviewee

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I think a lot of things will factor in:
Did they show up? Did they show up on time? Were they prepared? Were they courteous? Were their interactions genuine or forced? Did they check their phone during the interview? How often? Did they express interest in the agency, team, projects?

There is always a shot in the dark element but I feel a proper interview will reveal any red flags.

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Talk to them? Ask them about their goals. See if they’d be a good fit. They’re newborn babies...no junior going into their first job knows anything (even if they think they do). It’s all instinct at that point. If they show they have good taste and good instinct, the rest is on you/their mentors to teach them.

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Talk to them about advertising. What do they like or not like. And why. See how they think about ads. If they can't talk excitedly about advertising at that level, I'd pass.

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have them speak on the work in their book- you can usually tell how much they participated and their work ethic based off of that alone

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👆no burning at the stake?

As a newbie to the ad world, I wouldn’t mind being given a project, like something small where I have to come back with concepts.

References that you seek out through mutual connections

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