Can you make a lot as a Marketing Mix Model consultant? Is it good/bad to specialise only in this in career ? I’m based in UK

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Like it’s always touched upon, it’s not always black and white! In my opinion, if you’re at start of the career it makes sense to be a generalised consultant but if you already know your driving force is to be a thought advisor to business & help them understand
How to spend your money the wisest!

Ofcourse there are tools that know a lot about ad business & its volatility, but you could actually hear out some podcasts of industry leaders in MMX space!
If you wanna draw a general conclusion is, if your driving force is to help business understand for every 1$ they spend, what mix of channels/networks/campaigns would get them the best ROI, irrespective of we standing at the crossroad of data discrepancy/privacy always being at question, you are at absolutely right start! Forget about making money in the start of your career, honing your craft is what you should focus on!

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This is so helpful thank you!! Any podcast recommendations? Do you know who are the industry leaders?

Industry leaders are Neustar, Analytic Partners.

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from God import pandemic
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