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Did anyone else read this as Wendy's and Arby's and wonder who the hell Ted is?
This should be a watch-out for 3% going forward. Just because someone is a woman doesn’t mean she gives a shit about women.
Oh my god, Wendy hired ted who was fired by Droga for who knows what inappropriate behavior to help pitch VW and her people complained enough for her to resign from times up/adv the org she help create and they did not even win the business...heeeellloooo
I once was a judge for a 4A's initiative where I played more or less the role of a search consultant for a real life client who was judging four different agencies. After watching the client's decision making process for picking, which I can only describe as Corporate Yakety Sax, I'm fairly confident we over-estimate how much thinking and reasoning goes into.the selection process.
I’ve heard DDB is already eliminated so it doesn’t matter
The decision has already been made at the highest levels. Everything else is the illusion.
In the interim, if they need an excuse for why they didn’t pick Wendy, they now have one. This will be the beginning of her end, cause she was never as effective as they hoped. (But hey, she’s 3% approved so that should be enough.)
If those rumors are true, it must drive Wendy & Co. nuts how BBDO won Ford but they failed to land VW, even with Ted. I’m here for the schadenfreude.
CD3, good point, only, you do realize that 3% has been seriously monetized. They make a LOT of money preying on women’s fears and charge a lot of money to agencies for the “3% seal of approval”...
For them to say they support women in any way is truly disingenuous.
Idk, they lied for years about their Diesel engine emissions. Always expect corporations to act like sociopaths. If handsy ted had an idea worth the flack they’d take, they’re keeping the idea.
Or, if they really want to embrace the sociopathy, they take the good idea from the bad man, award a different agency, and make them use the idea. All upside.
TedDonald’s?
Are there any other convos about this incident in fishbowl? I haven’t read the trades and don’t know the details. Any links would be appreciated.
Who is Ted? I’m lost
CD2, I couldn’t agree more.
They probably have no idea what happens behind the curtains.
Trust me, the clients will be made aware by someone. Whether they care is another matter But, I also heard DDB was already eliminated.
It’s WPP and Publicis allegedly. So probably actually David Miami/Possible vs Leo/Pub NY
GAD1 here’s a link: https://www.campaignlive.com/article/ddbs-wendy-clark-exits-times-advertising-amid-conflict/1496600
☝️
You’re talking about VW, remember what they did?
Unreal.