Debate welcome: Theres an old viral video where a female reporter interviews a baseball player during practice, and he catches a ball before it hits her. Years later I read... (cont)

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It was made back when digital was like the Wild West. It was this weird place where no one really knew what to do or how to treat it. Most senior clients were oblivious to it, so agencies and junior clients could push things through more easily. Back before paid social and pre-roll ads. It was more experimental. More "let's try it and see". And the only real KPI was views. Not click through, not engagement, just views. If you got a few hundred thousand or a million views, you were gonna win a silver lion, at least.

I kind of miss those days.

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Where the hell are you going with this?

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Did they get married?

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...it's a clever ad for Gatorade (there's a tiny Gatorade board in the ballpark, way out of focus in back). So, philosophically: how can the success of an ad be that no one out of tens of millions of people realized it was an ad?

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