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I've seen it done before. I don't think the billboards are so cheeky anymore. I like activations more-- get a coffee truck and park it outside the conferenxe and have branded cups ..so everyone is walking in and around the conference with your logo. Or food. And everyone will ask where they got it and get more buzz than a static billboard.
This one is a billboard of sorts across from The Wynn - there May be a better name for it. I like your idea though!
We do geofencing around their events with PPC ads to create brand awareness, but we don’t do physical advertising.
We have done geofencing too, I often wonder if it worked but more traceable than a billboard. 😉
I've never been in the position to buy a billboard, but it's an interesting idea. I'm just wondering if something that old school would really suit your brand. I mean, if you're after a retro vibe it's a cool idea. Otherwise you risk looking more retro than anyone wants, if that makes sense.
Ha! I love it! If I had the budget to do something like that I absolutely would be buying that billboard. I hope you do it.