Fellow writers, I had a quick question regarding what you charge / how you charge for freelance social media posts. The client says they would need 12-15 posts per month, and wondered what my rate would be. It’s a fairly vague request.

I’m new to freelancing, (and have an request to join the “WFH Freelancers” Bowl pending before I’m told to post there), so I’m wondering if you’d charge an hourly rate, a flat rate per post even though the time / effort may vary, or a monthly retainer? Thanks!

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Are they 12-15 posts due whenever you feel like coming up with them? Is there a set timeline? Are the posts all up to you to decide? Is there a brief? One brief for each month? A bunch of different briefs that break each month into 4 chunks of 3-4 posts? Are they static posts? Video? Text only? My point being, I wouldn't accept the job without a lot more details. Always get clarity up front to help you set the rate. Otherwise you'll fall into the trap of setting a low rate for something that initially sounded easy because they were intentionally misleading.

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UPDATE:

“So let's say Instagram and TikTok captions, maximum 15 posts a month. You'd be writing the captions looking at the artworks/ images/ videos we make, and we'd brief you completely on who the client is, their USP, keywords, tone of voice, etc. And yes, a monthly retainer would be best.”

- that’s a monthly retainer, I’m not sure what a decent rate should be for this type of work.

Charge a daily rate if things are vague and uncertain. It will cover you a lot more

likehelpful

I’ve found hourly to be the most flexible, especially for unknown/general projects and if you already have a full-time gig.

I typically charge $100/hr.

helpful

I don’t fux with hourly rate jobs because I write fast. The speed at which I create shouldn’t effect my comp.

smart

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