Has anyone here switched from an agency art Director role into a brand design role (packaging, etc.) if so, how did you do it?

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I feel like that’s all I do as an AD. Just tons of layout work. And most of it was originally created by some shitty SrAD or CD without good design sensibilities. I’d love to find somewhere I could do some original brand design work while also doing campaign work.

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Just told my CD that I was tired of being an AD and wanted to focus on design. Now any time I get a project that requires a decent amount of concepting/campaign work I ask for another AD to be added to the project so I can focus on design. It’s not perfect but it’s a step in the right direction.

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Designed a creative resume (not in Word) and took a hefty paycut.

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