Hello!

I’m on my second year as media buyer in National Video investment (Linear Tv and OLV) at OMD nyc. My client is in pharma.

As someone in their 2nd year, I feel left out of the big picture convos the higher ups have about media strat - looking for books to help with this.

Anyone have good book recommendations to learn allll about media buying? Media planning? The industry at large and where it’s heading?

Let me know ur recs!

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Two ones I remember from time at OMD (on the performance side) -

How Brands Grow by Byron Sharp
The Long and Short of It by Binet and Fields

Other than that, try to meet as many people as you can from different practice areas. Agencies are a great place to learn anything and everything from the ground up with access to different clients and disciplines.

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I don’t know about books because there’s no way on earth I’m doing work outside of work, but let me assure you that it’s very common and I understand how frustrating it is, too. Especially when you don’t have a ton of context, and it becomes a broken phone. If it’s really bothering you, first of all express it, then suggest solutions (see if you can listen in on calls, or be included in email comms, or have regroups with your manager after you know those higher up strategy conversations took place). Otherwise initiate trainings with your managers or other teams - books may give you general knowledge but won’t be tailored to your agency/account, as each has a unique approach to this matter.

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