Hi all, I landed a digital analyst role in a renowned retail brand. I would work on the app analytics to improve user product experience and increase rev overtime. They use Adobe analytics.

What data analytics skills should I learn in addition to Adobe analytics software? Should I still learn sql, power bi, python, r?

Or is it like Google analytics for marketers the AA navigation can handle a good amount?

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I would say if it's a large company, you can probably get by without python and r because the developers or data science team should have that covered. However, I agree tableau is a good thing to know and if you are using tableau then you'll want to know some SQL for the custom queries. But as someone else said, AA is more complex than GA so spending the time to learn that or at least getting familiar with dummy data in AA before you start is your best bet. I like powerbi, but I'm not sure how that directly integrates with AA so it might not be necessary.

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Depends on the scope of work and data sets. I’d get in and suss out what’s best. I’d still learn more regardless of what you need.

Focus on learning Adobe Analytics in depth first. It’s more complex than GA. Then I would tackle Tableau next because you may get asked to do some viz, then Python and SQL for the coding skills .

It's hard to say without knowing the datasets tbh, but I think I agree that Tableau might be better for visualization experience

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