How do I be a better salesman? What are some topics of discussion with clients to help me understand what they need?

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You need to have exceptional communication skills and you must learn how to read your clients and to target the most potential client. Sales is like building friendship. You have to get to know each other and learn where and when is the right time to start a conversation with them.

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What are you selling? You have to have the right questions for them to tell you their pain points.
Sandler, Miller Heiman, Challenger - there are tons of really great training programs.

Know your buyer and what they care about!

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