I have been an agency PM for 6+ years, mainly in the branding space. I never had an issue landing a new job these days but have recently been told I don't have enough "stats" in my resume. Most of the work I have delivered may not be directly tied to increases in brand lift (i.e new logo or mission statement etc.), so can be hard to quantify.

Does anyone have any advice on how to insert more data into my resume or might be willing to share their resume for inspiration?

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What about impact stats? Like how a process you made increased efficiency by x%, or how a project you took over went from y% over budget to on budget in z# of weeks? I honestly don’t track my campaign results, which is probably not great, but I do track my team/project efficiency on the CV.

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You mean project/team efficiency? I pinpoint something that’s taking too long to do, work out a shortcut, process, or tool change to address it, implement it, then estimate the result. 50% less time spent? 2 hours less per week? We do it all the time- just start doing it deliberately and tracking it.

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I’ve never looked for or asked for “impact” stats when interviewing for my team. How could I ever possibly validate them? I have also never presented stats on my resume. Who is asking you for that? What industry? Now asking someone about their experience and proficiency in developing impact metrics is a whole other point.

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Doesn't help that client budgets have decreased significantly over the past few years. We were consistently managing $1MM projects and now might only oversee $400K projects (often with expectations of similar outputs). This means getting creative on the agency side, managing more lean teams or generating lower margins for our agency. Clients also have less $ to pay for post-delivery ad ons etc. so trying to show how you significatly grew the account is tricky.
Agency folks get it but good lucky trying to show professional progress with anyone outside those worlds before you get into an interview is a nightmare.

Curious how folks are marketing themselves these days.

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If you could compress this thought on your resume and when you interview it might set you apart. Especially since most companies are dealing with limited scopes of work etc.

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