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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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Make a portfolio.
Pick three well-known brands. Middle of the road. Nothing too cool (don’t do Nike or Apple). Nothing too small (don’t do a local yoga shop or tattoo parlor).
Make a campaign for each brand.
Find a target, and a problem that you’ll solve for the target, and how your brand solves that problem. That is the basis of forming a campaign. Think of three ads for your campaign. Make one an adlob (like a print ad), another is an online ad idea, and the third is a stunt or activation. All three of these ads should match with the overall campaign idea.