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Is working on a dedicated healthcare/health insurance team considered “pharma”, or more “pharma-adjacent”?

likesmart
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If you have to ask if it’s pharma it probably isn’t. When you work on pharma... oh... you will know.

likefunnyuplifting

I would say that it’s “healthcare” and not “pharma”. Pharma would mean that you’re working on a pharmaceutical drug that includes ISI.

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I’m doing unbranded work for the first time right now!

Pharma is its own beast due to intricate legalities around messaging. If it’s not pharma, it’s not pharma.

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It’s considered healthcare.

Thanks, all! You’ve confirmed my assumptions. Looking at a new healthcare gig and just wanted to check :)

From someone in Pharma, that’s definitely pharma, more specifically payer marketing

A dedicated wing of a traditional agency. Blurry lines. Also not sure the distinction really matters 🤷🏻‍♀️, mostly just curious.

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