Related Posts
Any company secretary opening in delhi ncr?
More Posts
Did you make a mistake working in BigLaw? Why?
What are the hours like in Deal Advisory KPMG?
Additional Posts in Sales
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.





Selling to marketing/sales can come a bit more easily since there's so much shared language and understanding already. DevOps is customer-focused but not exactly customer-facing the way marketing/sales is. They're thinking holistically about what's happening on the back end as much as what customers see and experience, so expect a bit of a learning curve for your first few calls and refer to your company's provided info on selling points, pain points, etc. At the end of the day, selling is selling - be personable, promise to get back with answers to questions you don't have on hand, and with practice you'll get better at it.
Chief
My recommendation, having sold in the technical/IT/InfoSec realm for over 40 years, is to bring "birds of a feather" together. Start with your VP of Engineering and CTO. Then look at your Advisory Board, Board of Directors and investor community - do any of them have the cache and the insight to provide value to your prospective executives? Of course, you MUST put together a compelling agenda and prepare your people to ensure that the conversation is relevant and worthwhile for your prospects. Don't expect that you alone are going to be compelling to engineering/technology leadership. They don't have a particularly shiny view of salespeople. Add value, develop trust and then ask for an introduction to the people in their organization who might need your SaaS solution.