Lame? Agency submits Microsoft’s Adaptive controller into product innovation categories and brags about winning it. Besides editing the case study, should they get credit for it? Asking for a friend.

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You tell me, McCann.

likeupliftingfunny

The team that came up with Field trip to Mars was never invited to Cannes and left. The client and CCO came up with Fearless Girl and they gave it to a young female team for optics. They fired the older team that came up with this year’s Cannes thing long before they sold it to a different client. Did you just start there?

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I mostly agree.

Does it matter? Fearless girl is/was still one of the most over-hyped and self-serving pieces of work in decades.

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It's a fair critique imo. I mean it got a lot of attention, which is great, but 1. It was borrowed interest 2. Most people dont even know which brand it was for 3. Is a statue really that creative?

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Who actually came up with it and made it? My guess is the agency had very little to do with it. but hey, this is 2019 and agencies will take whatever crumbs they can grab to try stay afloat

likefunny

They can/may be given credit on marketing the product, but you are too naive to think that Microsoft gives that much power and say to agencies on product feedback. The product managers and engineers have worked on this for YEARS and retrieved their feedback directly from gamers who benefit from this product. What does an agency know about the gaming mechanics of a controller? Give credit to those who actually built it.

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This is like when Publicis took credit for Citibike.

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Happens a lot. You’d be surprised how many of these award winning initiatives came from the client or product team. Makes sense when you consider how hard it is just to sell a banner through these days.

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Blurred lines. It’s advertising.

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Well that’s disappointing. I assumed the agency started the idea

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