Let's say you're currently in a position that works on one niche (DM for example), what would you do to expand out and try to land a position in production/traditional advertising?

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Posting as :
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Following 👀 I work in pharma and I’ve tried to do everything I can to leave that and work on consumer advertising again.

The distinction between the two is bullshit. But DM —-> branding is a lot easier than branding —-> DM.

David Ogilvy has a lot of good points about why that’s the case.

Perhaps read up on them and use them in your cover letter or during the interview.

I look for both. But I’m a brand response agency so…

You’ll need spec work, since I’m assuming something like DM isn’t book-friendly. Maybe you know a writer with similar ambitions, and you can team up for portfolio stuff.

Also to change the conversation from “DM creative” to “creative” maybe look into sketch comedy writing classes at somewhere like Second City. Put that in your resume and maybe you’re seen as a budding talent waiting for the right shot rather than just someone complacent and happy working in a niche.

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