My Facebook marketer is telling me we can’t use “you, your, you’re Bc thats targeting people based on their attributes, meaning race or gender. Anyone else heard this?!? It means major rewrites if so

helpful
Posting as :
works at
You are currently posting as works at

People are taking this the wrong way. I answered in the other bowl too—but will explain more in depth here. They told you that because you are probably overusing you/you’re in your work or you are identifying someone too directly.

This is just the way it works now/the way the automation picks up “discriminatory” FB ads. It’s not very new to the platform. You can’t so much as identify someone who wears glasses by saying “Do you wear glasses?” in your promo’d post. It’s not a result of FB being PC, it’s a result of FB using automation/being too lazy to differentiate what’s what. Write around it or prepare for your post to be buried 🙃

likehelpful

Awesome and guess what field I’m working in? We talk about “your money could be earning interest” and “loans to make your dreams come true” etc Guess we will be writing some new ads.

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Unfortunately, that's how Facebook operates now. When I write headlines, I have to think a bit more since if you dont, the Facebook posting won't be optimized. Listen to your FB marketer.

likefunny

I can only imagine “You” being offensive to someone afflicted by Multiple Personality Syndrome, and one of their personalities has an inferiority complex.

likefunny

This is nothing new.. it’s more regulated heavily if you’re posting pharma stuff. You coulda never say “does your dry eyes keep you down?” Its so people don’t think they’re being so obviously targeted - even though they are

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