Tangibly, what does a name like Droga or W+K offer you outside of the advertising industry?

For instance does the Droga name open up more doors if you transition into a brand side role in entertainment vs a non-coveted shop?

like
Posting as :
works at
You are currently posting as works at

I work at the brand side now.

Whether you worked at BBDO or W+K, it goes in one sentence in your introduction- “great ad agency background, ” could probably add “some of the world’s best agencies, ” but that’s it.

I second what CD1 said, the brands you worked on are more relevant. Experience working with high-value/global brands, or brands that have huge marketing budgets, is appreciated.

likehelpfulsmart

It doesn’t.
The brand you work with has more relevancy. E.g. Spotify is better than StateFarm, instead of WK vs McCann

like

Might help with some in-house agencies or maybe a role at a tech company. Entertainment companies don’t give a shit about agency experience.

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Pedigree used to matter more. Not so much now.

likefunny

There are plenty of untalented hacks occupying's chairs in various places like WK and Droga and on and on. The work matters more than anything.

likesmart

Yes let’s of brand-side folks come from the agency world so they’ll either have worked with or for a big name agency or looked up to that agency at some point.

like

It’s both— depends on the shop and the role you’re scoping out

It helps everywhere you could be hired

If an organization hires ad agency strategists, working at the best ad agencies looks good to them.

I think it’s helps within the industry, but no one cares outside of it. Droga helps you get a job at W+K which helps you get a job at Martin. Does Nestle care about any of those names when they’re hiring you? I doubt it

You are forgetting that when working at WK or Droga, probably, you have worked in a big/well-known brand like Nike, P&G, Kraft, IHop, etc. Besides working with great professionals for referrals, so I think it helps a lot

like

Nobody knows outside of advertising. It’s done jack sh¡t for me.

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