What are your ways of encouraging preventative care and the importance of routine check-ups and vaccinations? We are thinking of doing some brochures to give first time visitors and I want staff to remind owners when needed, but really don't want a reputation as a pusher clinic.

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I feel like the best method is better trained staff. How you talk to people is so important. As a technician, I’ve seen so many other techs go over preventative care. A lot of them do it poorly. Not that they give the wrong info but how it’s given. Telling someone their dog needs 4 rounds of puppy boosters works a lot better when you take them time to go in depth with what those boosters actually do and how they keep their puppy healthy.

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Great job “Owner” for valuing preventive care. I’d say talk with your team, have a discussion to talk about preventive care , why it’s important to pet , client and their role, and clinic. If they understand the importance, are on board it will come out when they communicate, how they prioritize their time- as they’d believe and not just be regurgitating something a higher up said. That’s important to how it would be communicated and received.
Communication at all levels
See what/ who your clients are and what they need, how they need it. Verbal, text, email, posters in the clinic, leveraging social media and websites for information can be great to cover people’s varying access.
All the best, you got this!

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