What happened to Monitor Deloitte? I no longer see the Monitor branding and it seems like they have also integrated recruiting? Why did they swallow up the brand in the end when their strategy initially was to keep it as a separate strategy brand?

likehelpfulfunny
Posting as :
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Everyone knew better. Monitor died years ago.

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It’s still up in Europe

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Which countries?

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Got complicated as MD leaders were spread across C&M and S&A. Also overall brand architecture is complex - too many sub brands. Was important initially (internally and externally) but over time naturally becomes less of a big deal, including in recruiting on campus. Still used selectively based on client situation. I still have several clients who refer to us as “Monitor” based on our history together; others just think of me as Deloitte. But ex-Monitor folks still infused throughout the business, including in many leadership roles.

helpful

The Deloitte brand was always stronger.

I am certain S& will integrate into PwC

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Hi there!

Let go

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