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Monitor’s strategy was clearly great to begin with.
https://www.bostonglobe.com/opinion/2013/01/20/when-smartest-guys-room-bankrupt/lUYj7Nl8vAHhlL1iWVpSoK/story.html
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Was at Deloitte for years and never knew this history in this level of detail, thanks for sharing
Chief
Everyone knew better. Monitor died years ago.
It’s still up in Europe
Which countries?
Got complicated as MD leaders were spread across C&M and S&A. Also overall brand architecture is complex - too many sub brands. Was important initially (internally and externally) but over time naturally becomes less of a big deal, including in recruiting on campus. Still used selectively based on client situation. I still have several clients who refer to us as “Monitor” based on our history together; others just think of me as Deloitte. But ex-Monitor folks still infused throughout the business, including in many leadership roles.
The Deloitte brand was always stronger.
I am certain S& will integrate into PwC
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