What is the etiquette around connecting with clients on LinkedIn?
The brand manager I work with is leaving for a new role, and it's been a genuinely nice working relationship.

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You can definitely connect and send them a nice professional note, I see no harm or awkwardness in that. And a good chance for networking in the future.

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Who else do you connect with on LinkedIn aside from friends colleagues and clients? I don’t understand the point of it if that’s not universally accepted.

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Totally acceptable. Connecting with a former client or existing client on LinkedIn is generally seen as appropriate as LinkedIn is a professional networking platform. It’s not like FaceBook where that wouldn’t be a good idea unless you two know each other on a personal level.

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