What's top of CMOs mind? What do most CMOs in medium - large orgs care about now?

I have an interview with a CMO next week and looking for answers that go a step deeper than "growth" and "efficiency".

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A few things:
– How they are adjusting to evolving economic landscape (are they lowering total spend?)
– Mix of spend, particularly to digital?
– Where are you seeing increasing ROI, decreasing?
– What marketing channel do you think is underrated?
– What outlet/channel is underutilized?

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Good luck!

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