What's top of CMOs mind? What do most CMOs in medium - large orgs care about now?

I have an interview with a CMO next week and looking for answers that go a step deeper than "growth" and "efficiency".

like
Posting as :
works at
You are currently posting as works at

A few things:
– How they are adjusting to evolving economic landscape (are they lowering total spend?)
– Mix of spend, particularly to digital?
– Where are you seeing increasing ROI, decreasing?
– What marketing channel do you think is underrated?
– What outlet/channel is underutilized?

like

Good luck!

Related Posts

I was just talking to a younger friend who goes to Cal and It seems like the kids these days hate FAANG or at least Amazon and Facebook are not desired at all. I personally don’t see too many issues working at either Amazon or Facebook because I work at Deloitte where I’m sure we have many questionable clients and worked in financial services before. Curious on whether people are thinking about the ethics of their exit company when deciding to move?

likesmartfunny

I am 7 yoe as TechnoFuntional Consultant working with SAP ABAP and SAP SD. I started as ABAP extensively working with SD, so certified in SD. Is there a demand for this type of skill? What role should I look for?
Any inputs are helpful.

like

Hi All,
Does any know more details on AM PPM role(HRST) at Deloitte.I got an interview call.requesting valuable insights and support please.

like

Hi fishes, does anyone completed PGDM. Is it worth doing? How about added advantage in IT industry of it?

Hi, fishes.
A quick query here.

I'm going to move from non IT profile to IT profile. Basically I'll be applying as front end engineer in new company. Previously I was working in a BPO profile.
Just wanted to ask if I'll be provided training in my initial months as a front end engineer or am I expected to work from the very first day.
Your comments will be really helpful.

Thank you.

Anyone at West Monroe willing to chat? Applying to the experienced consultant position for healthcare.

like

Hello everyone. I will be transitioning from the Navy soon and want to work in the cybersecurity field. I have an active secret clearance, BS in strategic intelligence, working on a masters in cybersecurity, and taking Security+ in December. No work experience in cyber, just my education and bootcamp course for Security+. Should I still apply for job that want 2-5+ years cyber experience and/or an active TS clearance?

like

Anyone know what the interview process for the Strategy & Innovations analyst at CVS Health is like? Anything specific I should prepare for?

likehelpful

Working as a Product Manager in industrial sector, want to transition into tech Product Management

Do I need to have any certifications related to tech?
Any suggestions?

like

Are Google , IBM , Meta learning certificates, worth it? Do they really impress employers? If had an IBM data science certificate without any experience for example what type of role can expect or should I expect any?

like

Hi All,

I have been an automation engineer for around 6 years and wanted to switch my career from QA to a management post or a Business analysist post.
What should I do for it to have this career change

like

Thinking of getting my SHRM-SCP, anyone out there have it? Is it worth it?

likesmart

Hi Fishes!

In search of roles in Data engineering, I have gotten the following offer-
1) Fractal - Test Engineer in Data -22LPA(21 fixed + 1 Signing)
2) Quantiphi - Senior Big Data Engineer - 21LPA(19+1+1)

I am looking for learning and growth! Which is a better opportunity to join and place to work at!

Currently biased towards Quantiphi!

like

Do we have any generic certification policy at HCL for upskilling.

Not talking about project specific or where RM needs to approve, as this tech (cloud) is something I want to learn, not part of my day to day work.

like

Did anyone switch From 10 years consulting to B2B sales, how was the experience?
Which role did you start from?
Was it worth the switch? If so, how?

like

Which is a better specialization option within consulting? Commercial Operations (sales & marketing) vs. R&D Strategy in Biotech? Would the answer be different if it was focused within Pharma? No Ph.D.

like

Are there any pharmacists here who transitioned out of retail?

26 y/o JD, CPA, CFP --- what are my odds landing a career with the FBI?

like

Advice please! I’ve 20 yrs of Corp brand + advertising + marketing + strategy & 5 years in higher ed in Gallup certified Strengths creative coaching & international recruiting experience. I’m trying to get back into the Corp world and/or an agency. I’m experiencing (what I think) is ageism. I’ve had a non-traditional career path that has allowed me to develop a number of diverse skills & have recommendations from c-suites...my background is in vis com & SixSigma Greenbelt. Where do I fit in? Tx!

like

More Posts

Anybody living in switzerland? Keen to escape the German political corona madness and looking for job opps/referrals in switzerland

like

Hi Folks,

Is 27K zloty a good salary for a bachelor in Wroclaw??

YOE -17 years

How much INR we would be able to save ?? Pls share your expert opinions

Thanks in advance

like

This might be the least active bowl I've ever joined.

like

I’m trying to collect some supporting reviews/feedback from some of my stakeholders for an upcoming employee review cycle (we don’t do 360s). In the past these have been sent directly to manager but is there another way to collect them to present to manager/hr? Is it weird to ask them to send directly to me for me to present?

Once a vaccine is found (assuming it'll be in the next 12 months) how long do you think it'll take the economy to rebound?

like

NYC or other HCOL areas what do you think is fair total comp for 4.5 YOE- I feel it varies so widely with FP&A being a wide net

like

It could all be so simple

Post Photo
likefunnyhelpfulupliftingsmart

Any Bay Area peeps want to meet up next week? Going to be in town for work, but looking for a distraction.

like

Hello all, good evening team, what are you planning this week?

like

Just here to say I’m so thankful we have this safe space. People who aren’t diagnosed generally have misconceptions about ADHD and its symptoms, and I’m so grateful we have this bowl to seek help, learn from one another, and sometimes just vent! With all the negativity in the world, this bowl is that one ray of sunshine I so desperately need, so thank you everyone for what you have done and what you’ll continue to do!

likeupliftinghelpful

I hate to see good people go because of money. Why don't the firms just pay them more? It's almost impossible to find new replacement managers and so it would be worth it to pay up.

like

What nuggets of wisdom do you fishes have for someone who is thinking of getting a CPA/CFA or CFP deep into my career (have a different qualification). What is the most straightforward way (self-financed, since I have another qualification)? These would compliment my work as an actuary.

like

Which agencies are going through layoffs

like

So now I have to live with the knowledge that someone named Young Gravy is out there

likefunny

People didn’t hate advertising when it was about creativity and not technology. Just saying.

like

what is the core business operations group in Deloitte?
What are the main roles & responsibilities of Specialist Senior in the Core Business Operations group?

like

I am joining IBM 7A Band as senior Application developer.How much time it takes to get band 7B. I wanted to know about band progression and % increment they give in that.IBM

like

What is the average salary for a senior consultant in Chicago?

like

Looking for someone to take over my lease on the UES in Dec. 1bd, renovated kitchen, well maintained and quiet with super on site. The best part: only $2175. 1.5 blocks from the Q. DM for pics.

like

Hi all- My SO is currently at a Big4 & was initially preparing for S&O roles at GCP but given the high number of ex MBB consultants hired, they believe its just more competition to get the offer & to eventually get promoted over time.

Instead, they have decided to pursue program manager or cloud consultant roles, which they feel might have a lower barrier to entry from an assessment standpoint. Not sure if the bowl agrees but would like to get your thoughts, thanks!

like

Additional Posts in Consulting

Anyone heard of NTT Data? It's the tech consulting arm of NTT group.

like

Kicking off a secondment process to the U.K. Anyone here done one of those before? Appreciate any help

like

Hilton head or Myrtle Beach for a family of four (2 kids). Is Hilton head worth the premium? We plan on staying there for a month and just wanna be close to a beach. Safety is important.

like

Hi, I am a PhD student and I have recently started preparing for consulting. I have gone through basics of framework and have watched few YouTube videos. I am at the point where I am seeing diminishing returns by studying more books. Anyone willing to help or are there people in the same boat? Would love to connect with potential study/case buddies! TIA!

like

Chicago is on the verge of making history..!! For the first time ever, months of Jan and Feb are going to be snowless. And we have an orange buffoon denying climate change.!! 😢😧🙄

like

How are you mitigating the risk of a looming recession on your portfolio (401k and investment) ? I understand time in the market beats timing the market but is there any hedges that can be made ....

like

Utilization director told me today that the layoffs won't affect me. My heart goes out to everyone that had to hear otherwise. Here's to hoping y'all find something better and prosper.

like

Thought I'd have time at LGA to get some work done. Been in Uber for about 90 minutes since leaving office. Want to kill myself. What's the deal?!?!

like

All I want to do is curl up in bed with hot tea and a good book. Recommendations for if I ever achieve said dream?

like

Dude has taken responsibility for creating content. His content creates more work than reduces. 😩 Happy Friday 🤦🏽‍♂️

like

Best consulting firms to target for Supply Chain & Operations Strategy apart from MBB after graduating from MIT SCM

like

Hello! Anyone work at GE Healthcare?

like

Books to learn more about how to drive sales in consulting? Any recommendations?

likehelpful

Best consulting firms to work for in Hartford CT area?

like

Every hour I'm asked to stay past 5 is another hour I'm working less tomorrow. GFY shitty manager.

like

What books should I read about being a great manager?

likefunny

If I end up quitting after maternity leave, do I have to pay back any of my leave benefits? I guess I could ask HR, but wouldn't want to throw out any warnings.

like

Men's fashion enthusiasts, I'm looking for a new brand of suits since my go to brand is not as plentiful as it used to be. I usually try to scoop up a Hugo Boss on clearance. Any other suggestions?

like

Does the Mck, Bcg, Bain group themselves as MBB or Big 3 among themselves?

like

Where can I get a a reasonably priced pair of tan suede chukkas? #benchthoughts

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal