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Leaving a job virtually is kind of anticlimactic.
McKinsey & Company How likely is McKinsey to rescind an offer if there's a recession/downturn before my start date? Received an Associate offer with a start date early in the Fall. But I'm worried about the offer being rescinded due to the ongoing McK scandals/issues and a potential recession in the making (which may prompt them to freeze hiring and/or renege offers).
Has this happened to anyone before at McKinsey, offer getting rescinded due to economic/company downturn? A bit worried
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Get in touch with the creative director and hammer out a brief with them. It is totally OK for a strategist to get the creative director’s input on a brief. If you truly want to dramatically increase the quality of your briefs, you should always work on them in tandem with the creative director (akin to a copywriter–art director partnership).
Aren't you the strategist? Shouldn't your initial brief cover this? (😆) What do you people even do if that first brief can't inspire a campaign level concept.
Chief
Whether you’re brought in after the tvc was sold or not, isn’t writing briefs… your job? 😲
It shouldn’t look too different from the original brief. Needs to ladder up to the same concept. Everything should have a similar takeaway. You’re telling the same story but through different mediums.
But inspire them with examples. You could show how other campaigns took a big idea and then adapted the storytelling to social.
And provide some insights. Real interesting human truths & behaviors that still fall within the big idea but could inspire social executions. Creatives often ignore mediocre briefs and start digging through Reddit/tiktok/news articles. Get ahead of that! Help dig for them.
That’s what I would want.
You’re welcome and thanks for the kind words. Full disclosure: I used to be a planner as well as a creative director so I know what it’s like on both sides.
I highly recommend the books “The Little Blue Book of Advertising,” and “Positioning” (by Ries/Trout).
“Bring this campaign to life in social.”
Usually something like that.
Since it’s specific to social, I’d say take a look at the campaign idea and see if there’s any overlap in trends or conversations online to try to find a relevant insight for social.