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Probably a drop. Depending the agency PMs make more money due to having to deal with every facet of the agency and being accountable for revenue and delivery
What is your friends current salary ?
This is accurate ^. Mid-level PMs make more than junior producers by ~10k.
Aren’t there better growth opportunities in production, though?
Entirely depends on the agency type: digital, traditional, hybrid, experiential etc. Producers make more at traditional, hybrid and experiential agencies. At digital, hybrid and experiential agencies Producers play both the PM and the producer roles.
We didn’t talk current salary. I think he’s just looking at what can be expected as he feels like making the jump will have more opportunity to grow.
Are there any things he can work on as a PM that will help avoid jumping in as a junior? He’s a killer PM performing at a Senior level (way beyond actually, just no roles above that)