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Go back to school. Build a portfolio. Get an internship. Get hired as a junior. Spend 5-10 years proving you can create effective and smart creative for a range of clients. Then perhaps, you can be a CD.
I made this exact move too. Write. Write. Write. Sell your work, even when it’s not asked for. Answer your own briefs. Do the work of a creative FIRST.
You need to earn your way to becoming a creative. Build a relationship to your CD where you can share work with them. You will need to work twice as hard and encounter twice as much failure as the existing creatives. But as soon as you sell one thing, it’ll open the doors to sell more. Also, don’t neglect your day job.
Don’t worry or even waste brain cells thinking about a CD role until you’ve unlocked the trustworthy creative badge.
Op: How do I become a CD without proving myself?
Almost everyone: You can’t, you just have to do the work.
Op: You’re wrong. Probably just scared of having your job stolen by me.
Sounds like you already know better than everyone here, so not sure why you came asking. Good luck with that anyway though! 🙄
So wait you’re telling me a bullshit hustler with no actual qualifications works for Vice? I never would have believed it...
Get good at networking and work closer with people who are creative directors. Ask to shadow them. Take them out to lunch. Impress them. Take courses online for any technical skills you lack and just create concepts on your own for brands that you like or brands your creative team is working on and ask them for feedback.
This stuff isn’t that complicated but you need people to help you and endorse you. That’s the secret, not going back to school.
Helpful, thanks. Also confirming.
Sounds like someone just watched Man Men for the first time.
Cue the angry “creatives” screaming about portfolio school and dues. Don’t listen to them. Most “creatives” are technicians who recycle ideas and repackage them for new campaigns. Occasionally I’ve found some real talents but the idea that only someone who is trained (i.e. spent thousands on portfolio school) can do a CD’s job is absurd and comes from a place of fragile egos and bitterness. Work hard, build your portfolio and network. Good luck.
Technicians? Anyways, is that lunch order in?
Be a creative asset. Prove yourself (within your organization) as someone who can bring a brilliant creative idea (not just inspire one). In my experience, you’ll be asked into the concepting room more and more often — and in more progressive agencies the rockstars are polymaths and hybrids.
Helpful. I recall earlier in my career when the creatives felt like I was stepping on their toes. As a strategist if you are already coming to the table with the ways-in and thought starters it isn't a big jump for me to blow out some concepts and creative from there. I have mkre creative technical skills than the Strategists you are probably used to working with
I know of two - gasp - ACCOUNT people who pivoted to "head of strategy + creative" and "head of creative"roles at major brands. I actually think creatives can be most precious about the CD title specifically given the craft required. My point is: the higher you climb, the more of a generalist you must become (and the more disciplines fade away). Don't get discouraged by all these creatives talking in absolute terms when they don't know your background @OP.
I also know of some creative/strat hybrids that began pivoting at the mid-level. Happy to discuss any of this further over DM.
😑
Idk what exactly what you’re doing at VICE, but I work with a bunch of one-time journalists. Look into PR agencies, actually — the good ones are social/PR/creative combos. They don’t make commercials, but they do make lots of fun and interesting work. Feel free to DM me. The responses in here sound like holding company troll bots lol
If you’re trying to make commercials, see the other responses.
I was on Linkedin this morning and it looks like your company posted a position 15 hours ago for a Creative Director. I would suggest taking a look at what they posted and see what they look for and maybe this will help you get an idea. Also maybe you can ask them if you can transition into this role if you been in the company for awhile. I hope this helps and good luck on your new adventure in 2020 🍀
Check out this job: Creative Director https://www.linkedin.com/jobs/view/1668672351
I met a Sr Copywriter who has changed for a Strategy Manager once, inside the same agency. He had moved into the demand and participated on the elaboration of the Strategy. Could be a way to get a position in a creative department without actually starting from the bottom.
But yeah, the way you are imaging is impossible. Coming up with ideas is totally different from making strategy. Also, you can have a previous reasonable criteria about ideas pertinency working at strategy, but not about how original, shareable and creatively efficient they are.
In the end, they are all right. You can't have a CD role without proving yourself a exceptional creative first. Win some pitches, awards and respect before try it. That's the only way.
PS: sorry for my bad English :)
Another idea: try Laundry Service. Some of their CDs have no previous experience as a CW or AD.
Or Hi.5
Publisher side “creatives” are such a unique beast, particularly the copy driven ones. So you’re bleching our content for a media client to approve? Cool. It’s not the same thing. If it were, traditional agencies would be dead. The combo of real creative combined with reach would be impossible to resist. But it doesn’t exist.
Do you have any experience at an ad agency?
That is good, reaching out to old cds you’ve worked with at those agencies would probably be the best bet in terms of getting in as a creative. Still going to be very hard without putting together at least some spec work/ a book.
Honestly, what you’re asking for is somewhat of an impossible feat. Please let us know how you get on, genuinely interested in how this adventure plays out.
As old as this stream is I have one person that made the transition very successfully: Per Pedersen!
An industry legend.