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I meannnnnn it’s media. It is pretty much disconnected from the creative unless you’re either at a really small shop that’s super integrated or working on a huge client with a lot of money and you can pitch really interesting media ideas. Media is f’ing HARD!!! It’s all spreadsheets and reporting and like little moments of cool lol. I’m in it because the money is good and the media bender perks rock. That’s it. I don’t live to work. I work to live
Yep! All of the above.
a little rough. I feel so disconnected from the actual product/ads and feel like a glorified project manager. My day used to be research and insights, now it's flowcharts and buy specs. Kinda (really) wanna jump back.
It sucks and it's boring. Learn some things, network, and get out as soon as possible.
I would say, hang in there? As you move up the ranks there’s more opportunity to provide input into strategy.
Also, depending on your role and the team, I would imagine you should be doing some research, at the consumer media consumption side.
That said, it can be a lot of project management and working with different team to get everything to the finish line.