As marketers loyalty programs can be a key piece to strategy, but as consumers are they worth it? I’m loyal to airline/hotel points, but the smaller ones never hook me for some reason. Which side are you on?

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It really depends on the program for me. Some are awesome, and some are totally just a gimmick. I pick and choose which ones i partake in

There are some fairly smart ones out there - the quasi-subscription pieces from some of the fast fashion brands like fabletics and True Classic are effective in using the earnings as a reason to come back and buy again (rather than buying in the first place).

There are some great loyalty programs out there

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