{ "media_type": "text", "post_content": "Considering leaving agency world and transitioning to a strategic marketing role with a brand. Any creatives out there who’ve made the jump and could recommend some reading material?", "post_id": "6036f025590654002a2c7132", "reply_count": 6, "vote_count": 4, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Considering leaving agency world and transitioning to a strategic marketing role with a brand. Any creatives out there who’ve made the jump and could recommend some reading material?

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You’ll be back. Every talented creative I’ve known who went client side especially for the better tech companies comes running back within two years. Money’s good but the pressure to produce work that increases conversion is way worse or the opposite, you never get anything produced or at least anything that will get you your next job.

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And the political backstabbing is abhorrent. I ran back to agencies after a year.

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What do you mean by a strategic marketing role?

Like a VP of brand marketing reporting to CMO.

I’m interviewing to go client side. Hate to say it but the more I interview the more I realize how agencies don’t make sense anymore. For clients and employees. My opinion.

Can you speak more about this?

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