Curious if anyone knows of any Cannes-winning campaigns that only submitted a board/digital presentation image and NOT a case study. I was talking with a friend about how casestudy-vertising has become such a thing if & wondering if it’s even possible to win without one.

likehelpful
Posting as :
works at
You are currently posting as works at

Mmmmh, pretty hard to win without a case study. Generally speaking preliminary jurors have to go through a couple hundreds of entries, and reading a board can be quite challenging on the horrible platforms award festivals provide for jurors. I am pretty sure a large number of them would just kill the idea so they don’t have to spend extra time reading the board. I know it’s not ideal, but I think it’s the reality of award shows today.

I do not know of anyone who has pulled something like this off. If you can find another way to really knock it out of the park, more power to you.

You need the case. They use it at the presentation of awards.

Mandatory pet of submission unless it’s classic print, film or OOH

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