Do any PMs struggle to find passion in the product they’re working on?

I’m a new PM. I enjoy being a PM, but I’m not particularly passionate about the B2B product I’m currently working on.

Is it career suicide to continue working on products you’re not passionate about?

Or is it okay to gain PM experience for a few years and then move to products you’re more interested in? How difficult is it to pivot from a back-end B2B product to more B2C-focused products?

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B2B to B2C is all about scale and user empathy. It should be possible to switch as long as you can demonstrate your ability to bring user empathy.

The more senior you get, the harder it will be to switch.

My recommendation is to learn all processes, collect complex requirements, gather data from the market, and utilize the analytics tool to determine the optimal experience. Do this even in the B2B space and then make a case for your B2C switch by rationalizing that you are inclined more towards optimizing user experience and journey. This could be a six-month or one-year plan.

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