Do referrals work in sales jobs? I've been in customer service all my life, and I'm trying to pivot into sales. I've been trying to work in this tech sales firm that my friend works in, and even though it's a boutique firm, his referral hasn't been helping me. I feel really disheartened because I know the only way to get jobs these days is to have a referral, and it's scary when even that won't work. Wondering if it's just not the style in the sales world of things, or I'm just straight unlucky over here?

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See if your friend can review your resume or cover letter to see if there’s a way to tailor it more closely to the job descriptions. Sometimes a fresh set of eyes can spot something that’s not coming through strongly enough. You could also see if they can set up an informal chat with someone on the team you're applying to. If you have that connection, it could help ...sometimes a direct conversation can make a difference.

Referrals are the ONLY thing that works. I agree have your friend take a look at your resume or even bring your name up to the recruiter or hiring manager

Also keep in mind sales is a lil sharky. If you have no experience and are applying for a AE role that’s probably what’s going wrong. They probably want you to come in as a BDR/SDR

Referrals are helpful no argument there, but it is not a guaranteed job like it kind of used to be. Would agree with making sure you are making the case for sales roles in your resume. Having a customer service background is good for it! Luck might not be on your side but that’s no reason you can’t try and figure out what is going wrong.

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