Do you agree that that many Millennials and Gen Zs are increasingly avoiding leadership roles in order to protect their mental health? As a millennial manager, I personally do not want a promotion because I see those in leadership roles above me, and they seem miserable.

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I think about this a lot. How do you keep climbing without sacrificing too much? Time, energy, sanity, happiness. The price seems steep.

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Exactly

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Unfortunately, the reason that the leadership jobs have become increasingly unpleasant is because we are still trying to support an agency business model that clients are less & less willing to pay for. Most clients, for most work, need McDonald’s quality & speed. They will no longer support the staffing & cost structures agencies were built on. We, as an industry, are slowly evolving to something different, supported by a lot of technology. It’s the only way to sustainably deliver the high level of personalization/customization in creative & media.

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THISSSS!!! the client I work for is so demanding, always wants campaigns to launch ASAP, and complains about the quality, when in reality, the work is so overwhelming and there’s so much of it, yet won’t properly pay to support our staff. So unfair.

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Gen x and I feel the same way. Do. Not. Want.

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Yup. 👍🏻

The extra work that comes with managing anyone is not worth the measly raises that come along with it.

It’s also a completely different type of work that no one trains you for - you’re just thrown in the deep end.

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100%. I do not want to spend all day in meetings. Sounds like an actual nightmare.

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Yes. I was hesitant about my last promotion and don’t want to move any further up the chain. Tons of politics and drama comes with being in a leadership position, leading teams, and trying to shield my people from all the BS. If I could, I’d love to stay at a senior or ACD level, but the older I get (elder millennial), the less that seems feasible due to ageism and honestly, what I need to financially to support what I believe is a modest lifestyle. Living in a HCOL area, married with no kids, and even buying a SFH feels just barely out of reach. And I grew up in a solidly middle class family of 4 with parents who were able to buy a home off of a single blue-collar salary. The amount we’re expected to put in and put up with doesn’t seem fair based on current salaries and I don’t see it getting any better either. Not to be a bummer or anything.

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I’m mid-30s millennial, and chose to move back to a senior level creative role because the extra 30k was just not worth it. With the time and energy I’m saving, I can just offset the pay cut with freelance gigs here and there - and it keeps my network up.

time is money. Unless you truly prefer management, there is little cost-benefit to a full-time cd role.

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Agree. Time is money. Sometimes it just isn’t worth it.

Elder Millennial here and I’ll buck the trend in these comments — I was excited to shift into management/leadership years ago and I’m extremely happy with my mix of people management, mentorship and client work. My role still requires a lot of execution and operational strategy work so I am directly with my teams building things and teaching along the way.

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My Gen X boss recently shared with me that he’s at the top and that’s why all his kids don’t talk to him (some still are teenagers in his house). Made me realize he won’t promote me until I sacrifice as much.

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I know so many people across different generations that chose family and kids over agency life. Advertising just isn’t a place where most people can have both.

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Yup

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Yup. Only thing that I’m concerned about is how to explain in interviews that I’m making a lateral jump and I’m fine with that

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In the same boat

My millenial children - both with advanced degrees and high potential - both feel this way.

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Was an executive, hated it. (GoT politics nonsense.) Went to being individual contributor, I enjoyed it but missed helping others. I'm a manager now. I love my team but holy smokes ... fighting for them is draining. But still, someone's gotta check these fools.

So yeah. If you don't like spending half your day protecting your people or the work, just don't take the position. It's not worth it.

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To misquote Don Draper “That’s what the money’s for” . They don’t call it selling your soul for no reason

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I agree with them and I am GenX. Been in the Director role, was the "top performer" was always the most reliable, trained people who were hired with no experience. It got me nowhere. A slightly above average salary, and then when the company disbanded and was sold, was out of a job. And no one wanted to hire me, because I had "too much" experience, which is code for you are too expensive and you will be a pain, instead of seeing the experience, wisdom and the need to just get back to designing. I miss design the way it use to be. Everyone is a "designer" with Canva etc. and clients just don't want to pay for a real GD anymore. They go on fiverrr and get someone from another country to do photoshop for a tenth of the salary we would get. I am so frustrated.

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I wonder how they feel about MBAs

@OP how so?

Im kind of cool being at senior for a while for exactly this reason. Maybe I’ll go to director one day but I honestly don’t have the desire to go higher than that. Seems like there’s too much life sacrifice required to be good at higher level jobs ¯\_(ツ)_/¯

Exactly!

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