For those of you in house, do you actually read the articles written up by law firms? I’m constantly being asked to do this non billable work and I’m not in a place to reject and want to know the actual value of this exercise.

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For what it’s worth, I sometimes use them as starting points in research (especially when the articles have authority cited in them)!

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I read them if they’re relevant. Def a good source of free background information on a decision or a new regulation. But I’m more interested in how it applies to my business than just X court decided this. I think direct emails from people I already know (ie this just happened you might be interested) are more effective.

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What I hear from my in-house friends is that they are literally bombarded by that stuff from all the firms they work with and will only read if the subject is deeply relevant to them. But it's a way to retain their mindshare, even if they're not going to read anything.

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I can’t say no, they take up a ton of effort and time to write and they don’t count towards my hours. Fine, I get my name out there and I’ll learn about something new but it’s a tough situation for associates.

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We’ve had our articles sent to potential clients who then came to us to do the kind of work we wrote about- so yes, it gives you credibility

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I feel your pain OP. Used to have to do that non-billable BS at my old firm. Thankfully don't have to do that at my current firm.

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I’m not in-house, but if I need to get up to speed on a new issue or regulatory development, I’ll often start with firm articles to get a general overview of the topic and to locate further sources.

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Yes. I do. I'm a corporate generalist. I scan my lexology digest from ACC all the time, and read and save on-target articles.

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There are so many of them and I often find them to be pretty surface level but I’ll read as a starting point if I’m trying to learn something new.

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I read them because my job encompasses several different states not just the one I’m in. If you can find someway to parlay this into a marketing gig, definitely consider sending it out to some clients or potential clients. Then it may pay for itself someday. Something like “here’s an article I wrote for our firms website I thought it would be especially helpful for you because of your XYZ business. Please contact me if I or my firm can be of assistance”.

I was seconded in house and it would often be used in a “Hey I think XYZ Firm sent an email about this a month ago that might be useful to pull from”. But it was a rarity and never read when it came in (barring a major change in the law of course)

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