Has anyone here transitioned from general project management to social media trends/planning? I’m interested in possibly specializing in this area, but I'm unsure where to start.

For some context, I worked at a creative agency and then moved in-house.

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I would suggest you start with freelancing some decisions in your work. Try learning more into the analysis and start with projecting improvements you can add to the data. Eventually in few months, take the leap if you think that’s the best area for you.

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What about the social team in the in house agency? You should be able to transfer to social media manager or content manager.

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