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Great question. I had the same challenge when joining my agency 12 years ago. Low maturity meant it was all wireframes and specs. Looking back, the route to more holistic, higher altitude work was by creating a ladder/roadmap for yourself (not expecting zero to 100) and by building trust, educating, demonstrating value, and doing some activities by stealth along the way.
For example, is there anything stopping you hallway testing, guerrilla testing, or using free versions of 5 second testing, predictive eyetracking tools etc to test or inform your work? Lots of low/no cost activities there where you can demonstrate value. Stakeholders want more than hallway testing?, then ladder them into a dedicated usability study.
One of my first steps from wires was to learn GA and at the time, CrazyEgg. I used this to augment my expert reviews and current state flow analysis with research and data. Those flows quickly became journey conversations which quickly turned into journey workshop facilitation and more strategic conversations.
Similarly, quick pagespeed, similarweb, accessibility, mobile first type analyses etc all allow you to hold conversations beyond surface design.
So it’s about finding the little steps in multiple directions across Strat, research, IA, A11y, mobile, journey level UX etc.
Thanks so much. That was extremely helpful advice. Those are a lot of things I think I can start doing right away
I had to ask myself and take initiative where necessary. When i was at the agency, I was consistenly approaching the startegy teams for the relevant projects I was working on asking to be included into strategy workshops, user research and usability testings, i.e to moderate 1-2 sessions myself, to review the questions, to help write the script or conduct the workahop.
Most often it was always a yes, rather than a no. In the end, it gave me a big advantage as opposed to my peers - I had life examples from my experience and smth to included into my portfolio as well.