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If your client follows AP, I'd be following it most, if not all of the time. Can you give an example of when it would not apply? Certainly, you should tailor to audience and channel/format, but I'm confused about what the exceptions to the rule might be.
Sure, like spelling our HEPA when mentioning HEPA filters or spelling out the LLC when making a partnership announcement with XYZ LLC. Truly, how many average Americans know that LLC stands for limited liability corporation?
There have also been times where it makes sense not to use an acronym because while the acronym was mentioned previously, it is now in a list of similar references that are being fully spelled out because it’s their first reference so suddenly using the acronym for a reference in a list of similar references would make that one reference unnecessarily stand out.
Basically, there a lot of small instances where common sense would say to deviate but they are inflexible and say the AP style book must be followed to the letter.
And no, the client does not really care that much about the AP Stylebook.
I will add that this mostly comes into play when writing external facing documents like a press release for the client. I try to match their voice and their intended audience, which I think is more important than doing something just because it’s what the AP style book says should be done.
My concern is the strict adherence to the AP guide over common sense makes us come across as out of touch.