I keep getting to the final round of brand side interviews then losing out. Feedback when i get it is they want someone with more direct experience.

How do I mitigate this? I’m happy I’m getting so far that they must know I can do the job, but I’m wondering how to polish up my candidacy. In no rush to leave agencies ATM but want to prep for the day when I am.

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I think one of the challenges might be the lack of experience managing budgets and forecasting from being a strategist on the agency side. Maybe consider an MBA or a leadership course to strengthen your understanding of the financial side of the business?

Don’t do that. If anything switch to Account Management but honestly I’d stick with strategy and look at course to round out your experience.

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Make sure you have worked on a brand in the sector your applying to, and/or a close adjacency. That might make the list of target businesses smaller, but at lease you’ll be able to make the leap across. And the obvious; make sure you know the sector you’re moving into and can talk semi knowledgeably about it.

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