I recently started working at a firm that does a lot of legal aid. In order to attract more private clients, they want us to go out and do speaking engagements and volunteer work (on our own time). Furthermore, they started asking us to consider doing per diem duty counsel work to bring up our receivables (aka- work as duty counsel and give them our pay). I was so appalled by this comment, I’m beyond livid. I became an associate so I didn’t have to go out and bring in business. (Cont.)

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That’s all fine to be mad about but I think it’s fairly normal to ask associates to do business development. Esp if the firm typically brings associates up to partner level.

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Agree with P1. While OP’s circumstances sound a bit more demanding than typical encouraged business generation efforts, I think business development is unavoidable in private practice (unless you have no interest in partner track/want to be a service partner). Elevation will normally require some book of business. However, the request to go out to do per firm work seems to be a bit much. OP, perhaps you can raise that you’d like to do X, Y, and Z instead of all they’re proposing?

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Did you seriously join a private firm and not expect to do business development? Join the PDs office if you don’t want to do any private practice stuff.

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I never knew about this…literally never heard of business development being a part of private practice. I’m glad to hear everyone’s opinions! Thank you :)

If I wanted to go out and advertise and do duty counsel work, I would open up my own firm. I didn’t sign up for doing 90% legal aid work. I’m completely livid and don’t know how to go forward. It is hard to justify going out to and doing all of this work on my own time to make someone else money and barely make enough to get by.

They don’t bring anyone up to partner level. It’s a very small firm

Unfortunately, that’s the way this firm does the bulk of their marketing. Which is why a lot of associates have left in the past (from what I can see now). But yeah exit plan..definitely

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Hmm wondering if you took my old job lol. I started doing those things on my own and asked my old boss if I could do pro bono to increase the firm’s bottom line (and also because I found the cases more interesting than representing the rich people fighting over money). I told him he could keep the money I made which was much less than my hourly rate doing my usual work for wealthy people, and I had a great time and became a better lawyer for it. He said it was a good deal for him as I was getting more trial experience so he could send me out on big dollar cases sooner. But I absolutely understand being upset if someone else told you to do it. In my case, it was my idea. It worked because I brought in clients who could pay and became nearly untouchable at the firm as a result. You can work on your exit strategy but do a great job at it as you may build your own book (the clients asked for me, not the firm) and become more valuable in lateral opportunities

Update: the firm has now said if we want to put money into marketing ourselves, they will support that and potentially reimburse us if it brings enough money in…it gets worse and worse every day

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