Life insurance sales

I’m finding that more and more people don’t care about what happens with her family after they die have you been observing this trend as well?

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If they don’t care about the death benefit that much, sell the living benefits. Use a whole life policy as an asset class. Non correlated to the market, guarantees, tax free access to cash value, bond proxy for their portfolio

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If they have say an overall 60/40 allocation take the 40% investment dollars for fixed and apply that to premium in a whole life contract. Comparable returns plus tax free access to cash value and death benefit. Continue to invest the 60% in equities in brokerage or advisory account

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You need to meet with qualified prospects, not just any broke ass who wanders into your path and you’ll see that trend reverse.

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It's a numbers game. Keep seeing the people.

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What do you mean by bond proxy?

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Thanks! Will do!

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