Is it a weird career move to switch teams from performance/activation (paid search and social) to a strategist role?

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I feel like the skills you develop and hone as a strategist are more applicable to other career avenues in the long run.

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Very different role. Do you have what it takes? It's harder than just deciding you want to.

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I'm not worried about not having what it takes. Just wondering in a long term sense what is my best move

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If you stay in digital, not weird. You may have a harder time getting into brand strategy

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I feel like both are goldmines right now. My friends in search are making waaaay more than I am. Also both give you more freedom in terms of freelance stuff. I feel like strategy makes you more dependent on agencies and big clients.

👆✅💯

It's a smart call and makes you marketable. Especially if you want to go client side. Learn as much as you can to build your resume up. You can always go back to performance.

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