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I am a communications professional with a nonprofit background in education and workforce. DEI study has been an integral part of my career journey, and I am interested in opportunities with more direct involvement with DEI initiatives for companies. Any advice on how to make this career switch successfully?

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Comms pros are like the cobbler’s children. Great at helping those we work with to develop a positioning/visibility plan, but hopeless at helping ourselves on this front. It’s important and you should start now as it’s a journey.

My advice is to start positioning yourself as the DEI expert you want to be:
- tidy up your LinkedIn profile to reflect your comms and DEI expertise ( your shopfront);
- connect with/follow experts in your field/s and see what they talk about/share;
- start sharing content on 2 or 3 topics you care about (DEI will be one, obvs);
- engage in interesting content by adding your perspective;
- seek out opportunities to network at relevant events, online and in real life.

You’ll be surprised at how your network of like minded folks will grow once you start to put yourself out there,connect and share what you know.

When you do this over time, it will lead to new and exciting opportunities as you gain credibility as an expert in your chosen field. Good luck!

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