Our clients need a masterclass on what works and doesn't in marketing, but obviously, it's not easy to tell them they need an education. What’s the most ridiculous keyword a client has insisted on ranking for that has absolutely zero business value?

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Posting as :
works at
You are currently posting as works at

Isn't that your job to educate your client on the topic they've hired you for?

The client isn’t always right. Start by having them paid to show up on that keyword. Once they see the competition and how expensive it is they might think twice about building an organic strategy on it

I had a home service client whose url included the phrase your favorite electrician. And I’m like there’s two words there people can’t spell, it’s way too long and not catchy.

Take the time to help them understand. They aren't the professional, you are. That's why they hired you.

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