Recent MBAs, can you share what marketing text books and themes were covered?

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No textbook. My course was primarily campaign strategy and was rather bland if you ask me.

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Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

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Imagine you're looking for a remote job at a large company with a sophisticated marketing function, strong manager, and room for growth. Making good traction, but then you're contacted by a company in a niche that FASCINATES you...like you read books about this subject for fun, you'd probably love this job. It's remote, the salary is good, the manager is nice, but you'd be the most senior marketing person; the company is about 200 people. What would you do?

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Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

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Any recommended resources (books, online lectures, etc) on latest research & thinking in sales force mgmt and strategy? No consulting marketing speak articles plz

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I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

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Best books or resources about restaurant marketing?

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Someone reached out to me on LinkedIn about becoming an author on the side. Has anyone heard about such a thing?!? The person said she’s worked with 800 consultants writing their books and marketing it for them.

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Good marketing/branding books to read?

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I'm considering pivoting to copywriting because that's the part of my role I'm best at -- a lot of the account management stuff is draining, but I can whip out social and marketing copy quickly & I enjoy it. Wondering if anyone has insight / leads on making the jump from accounts to the copy side when applying for jobs? 5 YOE, 3 in-agency with a mix of automotive and pharma + a side gig as a published author with muliple books (hoping that'll help on the creative / copy end?) Thank you!

What do people recommend for start-up relevant marketing resources/books/personalities/podcasts?
I have a lot of enterprise marketing experience, but making a jump to a startup and want to get up to speed as quickly as possible.

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Hi all! I’m a social media strategist at a multicultural ad agency and I was looking for some resources (books, articles, podcasts, etc) about marketing from a multicultural perspective.

Thank you in advance!

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Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

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I am currently working in advertising with experience on fintech & CPG. I would like to work in tech marketing, specifically Google’s APMM program.
I’ve been studying some PM/PMM books/podcasts/videos, attending Google events, and want to keep learning more to try to prepare myself as much as I can.
What resources helped you get into product marketing/Google?
Has anyone here moved from advertising to tech?
Would love to hear from a marketer about their experience getting into Google.
Thank you

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Anyone know of any good health marketing books I can recommend to a mentee of mine? Thank you in advance!

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Fishes, looking for recommendations on growing business development and sales skills. Finding and growing pipelines, establishing marketing materials, closing sales, and similar for services. I have on the job experience within consulting but never any formal training or education. Entering a new role where I'll need to build organizational capabilities from scratch. Any recommendations on programs, certificates, courses, books, or other similar ideas would be greatly appreciated. TIA!

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Anyone good marketing books recommendations or online certifications?

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Hi friends! I’m looking for resources to help me be successful in a “Functional Lead” role.

The role is in FinTech
I’m responsible for strategy, comms and key partnerships for a bank product. It reports through Customer Experience but touches product, Ops. marketing. It’s basically a Project Manager role but more nuanced.

Anyone out there in a role like this? Any books. videos or even best practices to share?

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Favorite marketing books and podcasts? GO

likesmart

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Anyone work at Suki AI that’s willing to connect over DMs for few questions? Thanks in advance!

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Hello Guys, I have been selected for citi. Anybody from the Capital Market Business unit? I want to know the tech stack and cloud using this area?

My tech stack is Spring boot, Micro services, cloud.

Does anyone know of any healthcare companies looking a qualitative data analyst?

Which Islamic mutual funds do you all invest in the US?

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I just bought these. Thanks fishbowl friend .

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Hello, Please find below jobs LTI. Interested people, kindly share details in DM. Larsen & Toubro Infotech

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How LTi Take care of relocation benefit.

As HR told that you will get relocation benefit..
Can someone Give detail?

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As a licensed attorney, how can I break into corporate transactional law if I only have experience doing transaction deals in an accounting firm

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Can anyone refer me for finance related jobs in Accenture or any other firms? I have 2.2year of experience in audit but looking for a switch in another profile. Also, I am just Bcom(H) graduate

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Hi, I have 4 year of experience in React JS, Typescript, HTML and CSS and my package is of 11LPA. Should I need to switch?

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I have 4.1 years of experience as a React js Developer. How much can i expect from nagarro? Also will they give me Associate staff engineer position or senior engineer?

Just got an interview at BCG for entry level. Anyone have tips or recommendations? I have cased before, but wondering if there is anything BCG specific I should consider.

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Please hit like , need 11 for DM

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Can some of you experienced folk recommend some good books for rookies? What are your favorites for investment strategies, marketing, selling, etc.?

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Does anyone know of any Breweries in Bangalore that are delivering beer?

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Ok guys. I seem to be having a difficult time having recruiters to take my resume seriously. Are there any recruiter in this forum who could give me some tips? I know I have good experience but not getting any bites.

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How is the google chrome team in terms of performance, culture, etc?

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Should I switch from cyber risk to tech consulting? Both interest me and I want to know where i will make more.

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Interested in learning about real estate investing. Top book/website recommendations?

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Additional Posts in The Work-Life Bowl

Busy season and grad school? Tips

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I have my personal Mac, and office windows laptop. I have my usual 2 monitor setup, and other pheriperals. Any recommendations on a good kvm switch, that would help me switch easily between my personal laptop and work laptop? Right now I switch the cable manually to my docking hub. Thank you.

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Planned to transfer from SF to NYC by June, which has been put on hold with everything going on. Any thoughts on a feasible timeline I should start thinking about?

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Is it unreasonable to say no to a client business trip that will take place in a state/city seeing a large uptick in breakthrough covid cases?

I’m vaccinated. I get that it most likely may be mild if I got it. Do I want to put myself in a situation where I could catch it? No.

Multiple companies are attending from multiple regions. I don’t feel comfortable putting myself in that situation & currently go do things with people I’m close to, not strangers.

Boss keeps mentioning I should go 😬

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Has anyone gone so far as to splurge on a tier 1 office chair like the Steelcase Gesture? If so, your honest feedback/review would be appreciated.

My logic is if I spend so much of my typical work week sitting on a chair, why not go the extra mile and make it something comfortable and good for posture. Also, the cheaper chairs seem always to wear down faster than anticipated.

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any recommendations for a good / affordable home office chair? preferably one with good back support...

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I have been struggling getting up early ever since wfh started. I barely got out of bed at 9am this morning and am still very tired. I'd rather pull a 10-9 day rather than begin at 8:30. Anyone else?

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Moving into my first house. What are the lessons ,tricks and tips for first timers. What would you have done better when you started living in New home. Have ton of items on shopping list. Any seasonal tips. Its a brand new townhouse so not worried about maintenance emergencies but who knows. What about furniture shopping?

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Any companies hiring? Looking for remote or hybrid (2x a week)

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Going on a cruise on Saturday, if I get a COVID booster today, could I test positive on the pre-departure test Sat morning?

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Question- can you get covid from the cook who prepared your food if the cook is infected? Delta variant too.

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Hi, I need advice please. I want to quit my job but everybody in the company is like a family already. (It’s a very small company). How can I leave in good terms?

I want to quit because we’re so short staffed and can’t find more people. I work even on “vacation” because no one else can do my job if I’m not there.

Leaving would make them more short staffed but I don’t think I can handle this anymore :(

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Just found this in my old closet at my parents’! This is going to be a fun afternoon. Also I’m 14 again.

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Interested in making a move to CLA at the manager level. Curious about personal experience with flexibility, hours, and WLB? Thanks!

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Where to get nice female masks?

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Serious question. Do you know someone who got covid?

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DC or Marvel?

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Anyone have any into on hours/ work-life balance at EY Divestiture Advisory Services? Thinking about making the switch.

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Yeah that much

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