Rumors of layoffs at Hill Holiday. Anyone have any details?

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Back in the day account people would handle planning and project management. When the industry switched from commissions to hourly compensation we needed to add bodies to justify hours/fees so one job became three. Now we need to cut client fees while still delivering numbers to the corporate leeches, so we prize “T-shaped” talent aka one person who can handle three jobs

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Our agency did this after a big loss. It was single handedly one of the worst decisions the mgmt team has made. But hey, it kept their job. You know how hat it is to grow creative and strategic jr Acct folks when they’re bogged down with PM tasks? It’s real hard. But you have to get stuff done. It makes everyone in Acct Service work down a level.

In any real industry (construction, product development, etc), project management is taken seriously and valued. They shouldn’t be seen as expendable. But so many agencies treat PM as a traffic position and don’t realize the true operational excellence that a great PM can bring. Too often, the PM was some front desk intern who wanted to work at a cool place, so they put him/her in PM and did nothing to train

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This is such a bad idea.

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Ya the account department definitely doesn’t need MORE power there if they want to make better work.

But hey, Karen will just keep posting her hypocritical half-assed “support women” articles and the creative department will keep churning out more tepid creative that holds a similar vibe to khaki cargo shorts

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So who is going to manage the projects?

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Times like this I am happy I am not a PM. Been at multiple agencies through layoffs and they are always one of the the first to go. It's part of the broken agency model that reinforces the immediate visible benefit to a client over work of substance.

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That’s awful! Stay strong PMs I love you guys and value everything you guys do!

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PM was eliminated along with some other people/positions across the agency.

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Their strategy is to cut to the bone where it matters and cover it up with their top heavy bloat. Just a blob left over at this point, but a well paid one im sure

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@r/ga usually accounts become responsible for it

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I bet they like that. 🙃 @AS1

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Someone posted yesterday that almost all PMs were laid off

Account being PMs too is a complete conflict of interest. Feel bad for the creatives in that place.

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