Thinking about jumping from Production (vendor) to Accounts (agency) and eyeing an AD role. I’ve never worked at an agency but have worked closely with many on campaigns. I have a lot of client management and biz dev experience + was client side once upon a time. Sr Producer now at large company but was EP and HOP at smaller spot for years. Led large teams, managed budgets, & schedules. Perfect fit for my transferable skills? What am I missing? What else do I need to know about the AD role?

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Yes there are a lot of transferable skills there, but you’ve probably got a lot to learn too. Have you helped drive strategy? Have you been a part of the initial briefing or creative concepting process? Do you know anything about managing media teams or reporting? Have you led an IAT? Do you have any experience overseeing digital production projects? If the answer is no to most of these, it may be hard to get an AD role at an agency unless you find an account that is strictly production (those exist though!)

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PS I looked up IAT so the learning has already started!

funny

Your skills are super transferable, but you won’t land an AD role right away. Look into AM, learn on the job and you’ll be promoted relatively quickly.

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