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Sometimes when u have 1200 social posts that need versioning out, it is helpful ....
but for brainstorming, it's ass
This!
100% agree. Especially on the key phrase “overly reliant”.
Great copy and ads were produced (better than most drivel today) for decades without AI.
If writers want to give in to using AI to make their jobs easier (and fill a lack of talent and work ethic on their part), then they’ll eventually be fully replaced by it.
I don't agree with this fully. I think in the lives of 'copywriters', we don't always get to honeymoon with certain ideas because of how tight timelines are. If there's a faster way to get there, why would you not use it? When you're writing personal projects, I think it'd feel natural not to use external.. unless of course, you need to,
So far AI can’t do funny or sorrow or feeling at all. And we’re in the feelings business.
Full honesty - the copy teams that have authority at their workplace live in an echo-chamber right now. At other companies with smaller copy teams, AI is coming in clutch. To me, you should learn how to work with it. Don't let it work for you, but don't ignore it either.
I've had timelines and style guides that just didn't allow for creativity in any sense and I've had clients who shared their concept and end goal, allowing me to fill in the gaps. I adore the creativity of copywriting because at a base level, we are informing and persuading on an emotional level. We're asking people to perhaps veer from their normal habits to try something new, upgrade, or return because of how it would make them feel. Although, many clients fail to recognize that, seeing me more as a manufacturer of attractive words.
Sounds like people who in the 80s and 90s was not allowing Macs in the creative department. Heard about it.
Trying to prevent the use of AI in copywriting is like telling people to use candles after the lightbulb was invented. The genie is out of the bottle. Those who don't know how to prompt AI and work with it will be left behind.
100% this. The fear of creativity atrophying due to AI is not down to someone's use of AI - it comes down to their interest in the subject matter. If your copywriters are stuck on an account that prioritises beige, corporate-friendly content with clients that continually reject any out-of-the-box creative thinking...then by using AI they are learning the fairly nuanced art of prompting which is a far greater skill for the future than knowing how to write a LinkedIn post that features the words 'boost', 'supercharge', and 'leverage'. (Yes, this is me...I'm triggered).
whyvlwhy is it that