Thoughts on transitioning from a creative agency to a shopper agency? Looking for a promotion and a change of speed, but also want to make sure this won’t be perceived as a step back in my career

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Not a step backwards if you are able to promote. Having that next step up title on your resume will help you continue to grow if you decide to come back to creative, or pivot again in the future. Good luck!

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There's a good chance it might be a good direction to pivot too- seems like shopper agencies are the future

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It's not a step back if it works better for you. In my opinion, they are about the same. Shopper's agencies just have more specialized work

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Ultimately, the most important factor is whether the move aligns with your career goals and helps you develop the skills and experience you need to progress. If you believe that a move to a shopper agency will provide valuable experience and help you achieve your goals, then it may be a good move for you.

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Any fishies in MPLS and willing to share AE salary expectations?

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